Initial Thoughts: I have always had good luck with L'Oreal shampoos and this is no exception. It has a mild scent and a nice thick consistency. It made my hair nice and soft and did not irritate my scalp. Since this was a sample, and my color is already pretty faded and old, I cannot comment on how well this works on preserving hair color. This is not the most amazing shampoo I have tried, but would add it to my list to watch out for on sale.